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Business Sales Training The Sales Training Handbook: 52 Easy-To-Lead Mini-Seminars by Jeff Magee, Includes downloadable, customizable handouts A Time-and-Money Saving Program Designed to Turn Every Sales Manager Into a Skilled Sales Trainer Experience may be a wonderful teacher...but it is only through ongoing sales training and coaching that most sales professionals will reach their full potential. "The Sales Training Handbook--filled with interactive exercises, participant handouts, coaching scripts, and more--provides the educational and motivational tools you need to conduct performance-based training sessions with your sales force. Designed to help busy sales managers quickly--and easily--introduce proven methods to their sales teams, this time-and-money saving coursebook: Covers all major aspects of selling and dealing with customers Focuses on selling skills for basic, intermediate, and advanced level sales professionals Provides sales managers and trainers with an effective, turnkey sales training curriculum Developing training programs is often a full time job in itself, while hiring outside consultants can be costly, inconvenient, and--worst of all--ineffective. From beginner techniques through advanced strategies, let "The Sales Training Handbook furnish you with the proven training materials you need to train your sales team yourself--saving time and money while creating a controlled, effective, self-contained sales training program. "It is critical that sales professionals and customer service representatives at the front line have the tools of their craft continually sharpened. "The Sales Training Handbook allows your sales professionals to compete head-to-head with sales professionals that have had the luxury of attending a structured sales course forweeks and attain greater results. The 52 mini-seminars will give you the format necessary to guide and lead your team to success.
Sales Games and Activities for Trainers: Easy-To-Use Games, Activities, and Exercises to Teach and Learn How to Sell by Gary B. Connor, When you're training your salespeople to win at the game of selling, it pays to have some fun. Improving the skills of your salespeople can have a dramatic impact on your bottom line. But many salespeople are bored by conventional training approaches, and the result is not much improvement in their skills or behaviors. Sales Games and Activities for Trainers solves this problem by giving you 90 games and activities that make sales training more fun--and effective--for trainers and their trainees. Exciting, interactive exercises covering all aspects of selling--from time management and organizational skills, to relationship building, questioning techniques, sales presentations, handling objections, and fending off the competition--include learning objectives, instructions, and points to discuss afterward. The success of McGraw-Hill's best-selling Games Trainers Play series proves that trainers find training games effective. Now, for the first time, trainers get the most powerful games and activities designed specifically for training salespeople, customer service representatives, telemarketers, and others involved in the selling process. ''If just one of these games, used in one of your training sessions, helps just one salesperson increase productivity by just 10 percent, your investment in Sales Games and Activities for Trainers will be paid back a hundred times over of more.''--Robert W. Bly, author Selling Your Services. ABOUT THE AUTHORS: Gary B. Connor is the head of The Connor Group. He has developed and sells the sales training program Buyer's Side Selling.'' He also delivers seminars and does speaking on sales, sales management, and time management. He is a member of the Boardof Directors of the Professional Society for Sales and Marketing Training and of Sales and Marketing Executives. John A. Woods is president of CWL Publishing Enterprises, a firm that specializes in the development of business publications.
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